When a website contains a lot of content, your viewers are often not sure how to find the information they would like. As a result, they often use the search bar to look for a specific fact or ask a question.
If a website has content which hasn’t been well organized, the search button is a crucial navigation tool. It often provides guidance to frustrated users and helps to provide answers. The best websites offer a simple and clearly visible search button on the homepage.
Although they may be very efficient at first, websites tend to grow over time. Web owners often add new content and sometimes new navigation tools. These changes often alter a well-designed site and change the structure, making it harder to find content.
The result is a cluttered and disorganized site which leaves viewers feeling muddled or irritated. Content might feel hard to find or scattered throughout the site.
Your search button is your greatest assistant, answering to the role of Butler, there to settle your guests and provide them with what they need. It does, however, need to be well designed. This is because your search box will keep your viewers on your site. Instead of clicking off in frustration, your viewers will simply submit a query.
Without a well designed and easy to navigate search button, frustrated viewers will simply leave your site. When they do this, you risk sending them directly to your competition. This means losing a potential client.
You’ll need a search button for when your website is growing. If you feel your website is expanding beyond the point where it can give your clients quick and easy answers, and your content is increasing without fitting into neat files or folders, a search box might be the answer you need.
For users familiar with search engines which constantly receive questions or keywords, a search box is easy to use and feels like a natural addition to any site.
It will assist your users with regaining a sense of control when they cannot find what they are looking for.
If you are planning on building a large site, such as an e-commerce site with multiple brands, or you intend to share a great deal of content on your site, you might benefit from designing your site with a search box from the very beginning. Your users will appreciate being able to find what they are looking for.
When you are designing your search box, keep the familiar magnifying glass icon. This will be familiar to your viewers.
In a moment of frustration, when your viewers are trying to find information or a product which seems out of reach, you don’t want the search bar to be hard to find too.
When you’re displaying your search bar, keep the design prominent so that it will always be easy to find. When answers are hard to find, your search bar needs to be available as a quick and easy solution. Display the text field as well as the icon so that your viewers know where to ask their question.
Designers often debate about where to put their search bar. The best place is where the user expects it to be: on the upper right-hand corner or upper center section of their page.
Much like Google, your search button searches the web for answers. It is just simply searching your website. As a result, it should be reasonable for viewers to expect that by typing in a question, they have to submit their query by clicking on the ‘enter’ button.